Masthead Development

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I really liked the original design of the masthead as I felt the style of the lettering gave the right image I was going for. However, I didn't like how tall and thin the letters appeared. I didn't think that this would look right on a magazine front cover as it would either fill up too much of the page (height wise) or too little of the page (width wise).

 I wanted the masthead to fill the width of the front cover without taking up too much of the page. To do this I stretched the design out to look how I want it to.

After I did this I also didn't like how the 'E' letter was a lot smaller than the rest of the letters in the masthead. I also didn't like how it looked like it was more raised than the rest of the letters. To improve this, I copy and pasted the image, cropping it down to the 'E' letter, and then placed it over the current E. I then adjusted the size and placement of the letter to how I wanted it to look.

I then screenshot the final base image to use in photoshop. In adobe photoshop I drew over the image to make the lines of the letters more sharp and clean.

Masthead in mid drawing

Slightly blurry original screenshot

Final Masthead design