Final Idea

For the final genre focus idea for my magazine I decided to go with a Rock, Alternative, Metal genre. From my market research I found that although lots of people like pop and indie music, the majority of people who actually currently buy and read music magazines prefer to listen to more 'hardcore' genres. I would also focus more on new artists but still feature some established bands. The disadvantage is that there are already multiple magazines that already cater for this type of music genre.

Summary Of Target Audience

• Aimed at fans of Rock, Alternative and Metal genres
• Equally male to female ratio
• Aimed at more 'edgy' and 'unique' personalities.
• Mostly explorer psycho graphic, however seek security within the more unique community 
• Target age range of 14-25
• ABC1 demographic
• A large percentage of the target audience like to play music or are looking to take up playing an instrument  

Jason is an 15 year old student studying for his GCSE's in art, music and drama. He hopes to become a full time musician in the future and isn't currently thinking of going to university.

In his spare time he likes to watch horror films and enjoys going to see his favourite bands in concert. He also likes listening to music with his friends who share the same music taste. As well as listening to music he also likes to practice playing his guitar and making music with his friends who also play instruments.

He receives an allowance every month which he spends mostly on music, band merchandise and music magazines. He also puts some money aside each month to save up for concert and festival tickets.


As far as clothes and style goes, Jason likes to wear skinny jeans and band merchandise. Dark colours are more appealing to him and would prefer to wear skull patterns and wristbands. He also is hoping to get his septum pierced when he turns 16.