Initial Ideas

Idea 1 - Rock, Alternative, Punk

• Genres: Rock, alternative, soft metal, punk
• Both male and female target audience with an age range of 14-25 
• Informal and friendly language
• Featuring a mixture of existing and new artists
• A busy layout with red and black being key colours
• Featuring posters and lots of images
• Typical Artists Associated: 30 Seconds to Mars, My Chemical Romance, Fall Out Boy

Idea 2 - Female Alternative

• Genres: Alternative, indie
• Predominantly female target audience of ages 16-25 (slightly older than the previous idea)
• Clean, simple layout, subtle colour scheme
• elegant font styles
• formal mode of address
• Mixture of existing and new artists
• May feature posters
• Typical artists associated: Florence and the Machine, CHVRCHES, Flyleaf
• USP: focusing on female artists and female fronted bands

Idea 3 - Female Metal/Rock

• Similar to the idea above however focusing on more 'hardcore' genres
• Genres: Metal, rock, alternative
• Mainly female target audience again, focusing on female empowerment
• Age range of 16-25
• Feature a mixture of new and established bands
• May feature posters
• Typical Artists Associated: In this Moment, Flyleaf, Halestorm, Evanescence

Idea 4 - Established Rock

• Genres: Rock, Indie, Alternative, Classic Rock
• Mainly male target audience with an older age range 25+
• Formal mode of address
• Clean layout
• Focusing on established bands
• Typical Artists associated: Foo Fighters, Biffy Clyro, 

Idea 5 - Kawaii Cute

• Genres: J-pop, J-rock
• Predominantly female target audience of ages 16-25
• Featuring news about upcoming tours in the UK, the oricon charts in Japan and J-culture events.
• Pastel pink and purple colour scheme with a semi busy layout
• Informal mode of address
• Focusing on a 'cute' image
• Typical Artists associated: Kyary Pamyu Pamyu, Perfume, Yohio, Babymetal, One Okay Rock