For the font of the masthead, I wanted something quite old school styled, so my first idea was to try something like the two fonts above. This suits the theme of the magazine well as it is often associated with college or school sporting teams, and it is clear and easy to read. However I felt that the full capital letters were very ___ . I also think it would be more appropriate for a younger target audience since it's quite cheesy and so obviously associated with school.
Of the other fonts I looked at, I decided I liked font number__ the best. I really like the retro theme and the curved edges of the letters give it a relaxed but upbeat feel.On the downside, the V's from the font look like U's, so it could be mistaken as 'Uerue' rather than 'Verve' . Despite this, I really liked the style of this font, so I decided to use it as inspiration for creating my own font for the logo. I drew this design out on paper then scanned it in, and used a bamboo drawing pad with Photoshop to create the final font image.
For the colour scheme, I plan to use blues and whites, as these colours are often ascociated with school. They also give a calm relaxing image as opposed to and agressive colour such as red. For the font used in the smaller headlines I will use a simple, readable font with a modern style so that it is appropriate for the target audience.
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